Using QR codes in your store

A QR code is a shortcut from the physical world to your page. Used well, it saves customers from typing a link and lets you see which spots in your store actually get attention.

Pick a clear purpose for each code

A code on a restaurant table should open the menu. A code on a shop window might open new arrivals. A code on a property signboard should open that exact listing. Customers scan more when the label next to the code tells them what they will get — “Scan for today’s menu” beats a bare code.

Printing so it scans every time

• Leave a white border (quiet zone) around the code at least four modules wide.
• Print dark on light. Inverted or low-contrast colours confuse many scanners.
• Use the SVG file for print shops so the edges stay sharp at any size.
• As a rule of thumb, make the code at least 2–3 cm wide for scanning at arm’s length, and larger for posters seen from a distance.
• Avoid glossy laminate under bright lights where reflections hide the code.
• Test the printed proof with two or three different phones before printing in bulk.

Use stable codes so you never reprint

A QR code that points to a short link you control can be redirected later. If your menu moves or a listing sells, update the destination instead of reprinting stickers.

Measure each placement separately

Create a separate code for each table area, flyer or campaign. Comparing scans across codes tells you which placements are worth keeping. Remember that a scan is a visit, not a sale — look at the enquiries and orders that follow, too.